Public Relations Officer (PRO)

Job Ref No: CHJ/FEB/J131 | Closing Date: 30/December/2022


Reports To:

Head of Programs, Networks and Partnerships

Supervises:


 

 

OVERALL JOB PURPOSE

  • To promote and campaign for the rights of PwDs by engaging all stakeholders.
  • To raise awareness about disability, its prevention and treatment. 
  • To liaise closely with various media groups in the developing the CoRSU profile and coordinate related activities to increase brand awareness, visibility and recognition in Uganda.
  • To network with government and non-governmental organisations (NGOs) to improve the acceptance of PwDs in society.

 

KEY RESULT AREAS (OUTPUTS)

  • Public Relations Strategies that support promotion events for PWDs planned, developed and implemented.
  • Customer Care and Front Desk Officers’ supervision requirements achieved.
  • CoRSU online sites (website, social media) regularly updated.
  • CoRSU Fundraising, media communications and public events supported.
  • Communication and Branding guidelines reviewed, coordinated and implemented.
  • Programs documentation work, reports, publications and donor communications reinforced
  • CoRSU content production supported such as research and training publications through media.
  • CoRSU events and community relations fostered, organised and well managed.
  • CoRSU visitors coordinated, received and oriented.
  • Represent CoRSU and organise presentations relevant for a such an event.
  • Any crisis or emergency situation that required PR aspects handled satisfactorily

 

 

SPECIFIC JOB RESPONSIBILITIES

  • Plan, develop and implement Public Relations Strategies that support promotion events for PWDs
  • Supervise the Customer Care and Front Desk Officers in all aspects of client/customer relationships and administrative requirements.
  • Demonstrate respect for patients, their families and the public; the Board of Directors and the visitors regardless of tribal origin, gender, race, age, religion, disease process of financial status.
  • Social media management – Regularly monitor and update CoRSU social media or online sites, accounts like Facebook, Twitter, YouTube and the Blog.
  • Website management – Work closely with the IT team to fully manage the CoRSU website; generate and review content for publication on the website to keep people informed and respond to inquiries about CoRSU hospital.
  • Support CoRSU Fundraising, media communications and public events.
  • Review the Communication and the Branding guidelines in coordination with the Programs, Partnerships and Networking team and SMT.
  • Reinforce the PMO team in documentation, reporting and photography for fundraising purposes and report writing to all stakeholders.
  • Work closely with the program and Communications Officer to regularly write stories for publications to raise CoRSU awareness and for fundraising purposes
  • Liaise with media houses and the public to create awareness and visibility and handling their inquiries through approved communication channels.
  • Provide support to the CoRSU teams by writing and distributing CoRSU Content (i.e. news/ press releases to targeted media regarding CoRSU reports, research findings and training publications).
    • Ensure that basic data is captured and analysed regarding CoRSU public relations; customer care/ client relationship and visitors’ engagement activities and statistics are complete and available.
    • Collect and analyse all media information that are relevant to CoRSU and where applicable give official response from CoRSU.
    • Participate in writing and editing in-house publications, successful stories, speeches, articles and reports for submission to the various consumer groups / stake holders.
    • Support the preparation and production of information materials such as publicity brochures, handouts, direct mail leaflets, annual calendars, annual reports, promotional videos, photographs, films, multimedia and CoRSU programs/projects.
  • Organise foster and manage CoRSU events and community relations including press conferences, exhibitions, open days and press tours through community initiatives in the CBID program.
  • Receive, coordinate and orient visitors (on what CoRSU does and give them hospital tours) as and when necessary.
  • Represent CoRSU in relevant for a, to visitors and make presentations on behalf of CoRSU at conferences, meetings or events.
  • Manage any crisis or a potential emergency situation that the PR aspects are required of.
  • Any assignment given by the immediate supervisor relating to CoRSU work and activities.

 

 

PERSON SPECIFICATION – Public Relations Officer

 

 

Academic & Professional qualifications

Essential

Desirable

  • Bachelor of Mass communication/ Public Relations or its equivalent from a reputable institution.
  • Good with words and numbers, an all-rounder with initiative and flexibility
  • Excellent communication & PR Skills
  • Team player.

Post Graduate Diploma in Public Relations/ Marketing

 

Work experience, knowledge & skills

 

Essential

Desirable

  • Proven Public Relations experience
  • Excellent use of Computer programs, particularly, office suite programs
  • Minimum of three years working experience in an office environment in both Executive Secretarial communication, advocacy and Public Relations activities.
  • Top understanding of written and spoken English.
  • Interpersonal skills
  • Experience in taking photographs

 

  • Report Writing skills.
  • Experience working in the NGO/Not-for-Profit sector
  • Thorough knowledge of MS Office and photographic software packages

 

 



Closing Date: 30/December/2022