Public Relations Officer (PRO)

OVERALL JOB PURPOSE

• To promote and campaign for the rights of PwDs by engaging all stakeholders.
• To raise awareness about disability, its prevention and treatment. 
• To liaise closely with various media groups in the developing the CoRSU profile and coordinate related activities to increase brand awareness, visibility and recognition in Uganda.
• To network with government and non-governmental organisations (NGOs) to improve the acceptance of PwDs in society.

KEY RESULT AREAS (OUTPUTS)

• Public Relations Strategies that support promotion events for PWDs planned, developed and implemented.
• Customer Care and Front Desk Officers’ supervision requirements achieved.
• CoRSU online sites (website, social media) regularly updated.
• CoRSU Fundraising, media communications and public events supported.
• Communication and Branding guidelines reviewed, coordinated and implemented.
• Programs documentation work, reports, publications and donor communications reinforced
• CoRSU content production supported such as research and training publications through media.
• CoRSU events and community relations fostered, organised and well managed.
• CoRSU visitors coordinated, received and oriented.
• Represent CoRSU and organise presentations relevant for a such an event.
• Any crisis or emergency situation that required PR aspects handled satisfactorily

SPECIFIC JOB RESPONSIBILITIES

• Plan, develop and implement Public Relations Strategies that support promotion events for PWDs
• Supervise the Customer Care and Front Desk Officers in all aspects of client/customer relationships and administrative requirements.
• Demonstrate respect for patients, their families and the public; the Board of Directors and the visitors regardless of tribal origin, gender, race, age, religion, disease process of financial status.
• Social media management – Regularly monitor and update CoRSU social media or online sites, accounts like Facebook, Twitter, YouTube and the Blog.
• Website management – Work closely with the IT team to fully manage the CoRSU website; generate and review content for publication on the website to keep people informed and respond to inquiries about CoRSU hospital.
• Support CoRSU Fundraising, media communications and public events.
• Review the Communication and the Branding guidelines in coordination with the Programs, Partnerships and Networking team and SMT.
• Reinforce the PMO team in documentation, reporting and photography for fundraising purposes and report writing to all stakeholders.
• Work closely with the program and Communications Officer to regularly write stories for publications to raise CoRSU awareness and for fundraising purposes
• Liaise with media houses and the public to create awareness and visibility and handling their inquiries through approved communication channels.
• Provide support to the CoRSU teams by writing and distributing CoRSU Content (i.e. news/ press releases to targeted media regarding CoRSU reports, research findings and training publications).
  • Ensure that basic data is captured and analysed regarding CoRSU public relations; customer care/ client relationship and visitors’ engagement activities and statistics are complete and available.
  • Collect and analyse all media information that are relevant to CoRSU and where applicable give official response from CoRSU.
  • Participate in writing and editing in-house publications, successful stories, speeches, articles and reports for submission to the various consumer groups / stake holders.
  • Support the preparation and production of information materials such as publicity brochures, handouts, direct mail leaflets, annual calendars, annual reports, promotional videos, photographs, films, multimedia and CoRSU programs/projects.
• Organise foster and manage CoRSU events and community relations including press conferences, exhibitions, open days and press tours through community initiatives in the CBID program.
• Receive, coordinate and orient visitors (on what CoRSU does and give them hospital tours) as and when necessary.
• Represent CoRSU in relevant for a, to visitors and make presentations on behalf of CoRSU at conferences, meetings or events.
• Manage any crisis or a potential emergency situation that the PR aspects are required of.
• Any assignment given by the immediate supervisor relating to CoRSU work and activities.

PERSON SPECIFICATION – Public Relations Officer

Essential

Desirable

• Bachelor of Mass communication/ Public Relations or its equivalent from a reputable institution.
• Good with words and numbers, an all-rounder with initiative and flexibility
• Excellent communication & PR Skills
• Team player.

Post Graduate Diploma in Public Relations/ Marketing

Essential

Desirable

• Proven Public Relations experience
• Excellent use of Computer programs, particularly, office suite programs
• Minimum of three years working experience in an office environment in both Executive Secretarial communication, advocacy and Public Relations activities.
• Top understanding of written and spoken English.
• Interpersonal skills
• Experience in taking photographs

• Report Writing skills.
• Experience working in the NGO/Not-for-Profit sector
• Thorough knowledge of MS Office and photographic software packages